Go Behind the Scenes at Innocent World

Ever wonder how your favorite lolita clothes are made? 

Kawaii Pateen went behind the scenes last month with Yumi Fujiwara, the creative mastermind behind the classic lolita brand Innocent World. In the video, she features a few of Innocent World's newest pieces and explains her inspriation behind the designs, as well as the creative process that turns her ideas into clothing. 

This is the first of four videos Kawaii Pateen did to document Innocent world. I will be posting the second video tomorrow. In the meantime, check out Innocent World's website(they're having a summer sale!), and Kawaii Pateen's Facebook page! 
As always, stay fabulous!
-Vik